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Preparing for CNY : Ensure Smooth Bluetooth Earbud Shipping & Supply Chain

Mark Zhu

11/28/2024

Chinese New Year, also known as Lunar New Year, is a time of celebration and reunion for families across China. However, for businesses that rely on Chinese manufacturing, especially those importing electronic products like Bluetooth earbuds and TWS earphones, it’s also a period marked by significant logistical challenges.
Table of Contents
When is Chinese New Year?
Chinese New Year, also known as the Lunar New Year or Spring Festival, is the biggest Chinese celebration of the year. It typically falls between the end of January and early February, based on the Lunar Calendar1. For businesses relying on products like Bluetooth earbuds or TWS earphones, this is an essential time to prepare for potential disruptions.

How Will Chinese New Year Closures Impact Bluetooth Earbuds Shipping?

Factories across China, especially those involved in manufacturing Bluetooth headsets2, TWS earphones3, and other electronic accessories4, will be closed for the entire week of Chinese New Year5. Workers often travel long distances to reunite with their families, leading to additional factory closures, delays, and disruptions in the supply chain6 both before and after the holiday. As a result, factories will be operating at reduced capacity7 for at least 4 weeks. If you’re a distributor or brand focusing on the import of Bluetooth earbuds or related products, plan ahead to avoid disruptions.

In anticipation of Chinese New Year, ocean freight and airfreight rates for products like Bluetooth earphones will likely increase. Higher shipping costs can begin as early as mid-December and will start decreasing 1-2 weeks after Chinese New Year. Additionally, securing space for shipments will become more difficult, and carriers will be overbooked earlier than usual, causing potential delays.

How Much Will Freight Rates Increase?
Shipping costs will rise as the holiday approaches, with ocean carriers announcing General Rate Increases (GRI)[^8] in anticipation of higher demand. This is particularly relevant for shipments of bulk electronic products such as Bluetooth earbuds. Carriers may implement blank sailings[^9] in late December or early January to manage the surge in demand. These rate hikes can impact your costs and timelines for the shipment of wireless earphones, audio equipment, and other tech accessories.

How Will Ocean Freight Space Be Impacted for Bluetooth Earbuds?
Before and after Chinese New Year, ocean freight space will be tight. Most freight services will be booked, especially for popular products like Bluetooth earbuds, TWS earphones, and wireless headphones. This will result in fewer voyages, making it more difficult to secure reliable shipping for your electronic products. Be prepared for potential delays, especially if you’re sourcing products with strict deadlines.

Post-CNY, carriers will likely have more blank sailings[^10], further impacting your shipping schedules. Therefore, it’s essential to plan ahead if you’re importing Bluetooth earbuds or any other electronic products to avoid missing out on key market opportunities.

How Can I Prepare for Chinese New Year?
Date/Time Period Event
Mid-December (Previous Year) Ocean freight and airfreight rates begin to rise.
End of December (Previous Year) Carriers announce General Rate Increases (GRI). Blank sailings begin.
Early January (Current Year) Carriers implement blank sailings and shipping capacity becomes more difficult to secure.
1-2 Weeks After CNY Rates and space begin to decrease as carriers resume regular schedules.
Chinese New Year (CNY) Week Factories close; disruptions in the supply chain. Factories operate at reduced capacity.
Post-CNY (1-2 Weeks After) More blank sailings; ocean freight space remains tight. Lower capacity on voyages.

1. Plan Ahead for Bluetooth Earbud Shipments
The best way to mitigate delays is to plan early. Book your transportation at least 3-4 weeks before Chinese New Year—ideally, earlier. If you’re sourcing Bluetooth earphones or TWS earbuds, securing your shipping slots well in advance is crucial. Provide your suppliers with a forecast to help them plan for potential production and shipping delays.

2. Stay on Top of Cargo Ready Dates
Keep track of your Cargo Ready Date (CRD)[^11] closely. This date may shift in the lead-up to Chinese New Year as factories in China, including those producing Bluetooth earbuds, operate at full capacity. By staying proactive, you can avoid delays that might impact your ability to meet retailer or customer demand.

3. Consider Split Shipments for Multiple Containers
If you’re importing multiple containers of Bluetooth earbuds, consider splitting the shipments across several bills of lading. This way, if one shipment experiences delays or cancellations, it won’t impact your entire order. Flexibility in this regard ensures that some shipments will still reach you on time.

4. Explore Air Freight or LCL Premium Services[^12]
If you’re facing a tight deadline, such as needing Bluetooth earbuds for a promotional launch or to avoid stockouts, consider air freight or LCL Premium services. While airfreight can also become congested before CNY, it offers a faster shipping option for urgent deliveries. Be sure to book early to avoid the strain on air and LCL services.

5. Choose Longer Transit Times to Avoid Overbooked Services
If you can’t secure a fast shipping option, consider selecting services with a longer transit time. The fastest shipping routes are often overbooked before Chinese New Year, so opting for a slightly slower route can increase the chances that your shipment will avoid being rolled over to the following week.

6. Be Flexible with Ports of Discharge
If your Bluetooth earbud shipments are traveling inland, consider adjusting your port of discharge to allow for more options and flexibility in securing a sailing. While this may add some transit time, it can provide better access to available services and reduce the risk of missing out on a shipment.

7. Stay Informed with Freight Updates
Keep in close contact with your freight forwarders, carriers, and suppliers. Given the high demand for electronic products such as Bluetooth earphones, staying informed will help you avoid surprises and give you the best chance of securing space and good rates for your shipments.

By following these strategies, you can navigate the complexities of the Chinese New Year shipping season, ensuring that your Bluetooth earbuds and TWS earphones reach their destination on time, with minimal disruption to your supply chain.


Footnotes:


  1. What is the Lunar Calendar? The Lunar Calendar is a traditional calendar based on the cycles of the moon, which determines the date of Chinese New Year and other important festivals in East Asian cultures. 

  2. What are Bluetooth headsets? Bluetooth headsets are wireless audio devices that connect to smartphones or other electronics without cables, commonly used for audio communication and music listening. 

  3. What are TWS earphones? TWS (True Wireless Stereo) earphones are fully wireless earbuds that do not have any connecting wires between them, popular for their portability and convenience. 

  4. What are electronic accessories? Electronic accessories include products such as chargers, cables, earphones, and other peripherals that support consumer electronics, all of which can face shipping delays due to Chinese New Year closures. 

  5. What is Chinese New Year? Chinese New Year, or Lunar New Year, is a significant cultural holiday in China, involving widespread factory closures and disruptions to the global supply chain. 

  6. How do Chinese New Year closures affect the supply chain? Factory closures during Chinese New Year cause production delays, reduced shipping capacity, and disruptions in the global supply chain. 

  7. What is factory capacity? Factory capacity refers to the maximum output a factory can produce, and it is often reduced during Chinese New 

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The Author

Mark Zhu

Hello, I’m Mark Zhu, R&D manager of Beatime.

An expert worked in earbuds development for over 20 years. 

For the past 15 years, we’ve helped over 200+ customers from 35 countries like distributors, and brand owners to enhance their brand visibility and increase their sales.

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